Scaling a Veterinary Clinic Launch Program from 1 to 17 Launches per Week
Context
Vetcove's PIMS migration team needed to dramatically increase throughput to support rapid business growth. The launch process was manual, fragmented across 6+ tracking systems, and averaging ~7 hours per batch of 10 clinics — with no documented processes and no PM infrastructure in place.
My Role
Sole Technical PM and data validation owner across all clinic launches. Owned go/no-go decisions, cross-team coordination across Engineering, CX, Onboarding, an external data conversion partner, and 3 corporate partner groups — plus the full PM infrastructure build-out from scratch.
Approach
Designed end-to-end onboarding automation using Google Apps Script, consolidated 6+ tracking systems into a single unified infrastructure, and built a 50+ page PM SOP backed by 90+ instructional documents. Transformed Engineering partnership from reactive escalation into structured root-cause scoping, offloading 3 recurring Engineering processes entirely.
Outcomes
- 71% reduction in onboarding time (from ~7 hrs to under 2 hrs per 10 clinics)
- 164+ clinic launches delivered with zero documented PM-attributed failures
- 800+ QA tickets triaged across 5+ teams; ~67% resolved independently
- Weekly throughput scaled from 1 to 10–17 launches
- New PMs contributing independently within ~1 month of start
Strategic Complexity
Navigated ambiguity between vendor exports, admin misconfigurations, and product defects while maintaining alignment across 3 corporate partner groups. Built root-cause frameworks that let engineering focus on true defects rather than operational noise.